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Marketing : creating and keeping customers in an e-commerce world

Author: William G Zikmund; Michael D'Amico
Publisher: Cincinnati, Ohio : South-Western College Pub., ©2001.
Edition/Format:   Print book : English : 7th edView all editions and formats
Summary:
Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.
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Document Type: Book
All Authors / Contributors: William G Zikmund; Michael D'Amico
ISBN: 0324028113 9780324028119 0324072694 9780324072693
OCLC Number: 43930019
Description: xxxiii, 689 pages : color illustrations, color maps ; 29 cm
Contents:
Responsibility: William G. Zikmund, Michael d'Amico.
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Abstract:

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.  Read more...

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The chapters are well written and presented in an easy to understand style. Chapters are very up to date and many excellent examples and illustrations are cited.

 
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