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Marketing critique : le consommateur collaborateur en question

Author: Bernard Cova; Marie-Claude Louyot-Gallicher; Audrey Bonnemaison
Publisher: Paris : Éd. Tec & Doc, DL 2010.
Series: Collection EDF R & D.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Bernard Cova; Marie-Claude Louyot-Gallicher; Audrey Bonnemaison
ISBN: 9782743012649 2743012641
OCLC Number: 690318654
Description: 1 vol. (IX- 134 p.) : graph., tabl., couv. ill. en coul. ; 24 cm.
Series Title: Collection EDF R & D.
Responsibility: Bernard Cova ... Marie-Claude Louyot-Gallicher ... Audrey Bonnemaison ...
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Primary Entity

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   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/763002599#Place/paris> ; # Paris
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/innovation> ; # Innovation
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/marketing_recherche> ; # Marketing--Recherche
   schema:about <http://dewey.info/class/658.834/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/marketing_innovations> ; # Marketing--Innovations
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/consommateur> ; # Consommateur
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/travail_collaboratif> ; # Travail collaboratif
   schema:about <http://experiment.worldcat.org/entity/work/data/763002599#Topic/marketing_relationnel> ; # Marketing relationnel
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   schema:contributor <http://viaf.org/viaf/64297979> ; # Marie-Claude Louyot-Gallicher
   schema:creator <http://experiment.worldcat.org/entity/work/data/763002599#Person/cova_bernard> ; # Bernard Cova
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