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Marketing Cultural and Heritage Tourism : a World of Opportunity.

Author: Rosie McCormick
Publisher: Florence : Taylor and Francis, 2016.
Series: Museum Store Association.
Edition/Format:   eBook : Document : English
Summary:

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
McCormick, Rosemary Rice.
Marketing Cultural and Heritage Tourism : A World of Opportunity.
Florence : Taylor and Francis, ©2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rosie McCormick
ISBN: 9781315424842 1315424843 9781315424835 1315424835
OCLC Number: 965778879
Description: 1 online resource (189 pages).
Contents: Cover; Title Page; Copyright Page; Table of Contents; Foreword; Introduction and Welcome; Chapter 1: Tourism 101-The Cultural & Heritage Business Opportunity; Chapter 2: The Cultural & Heritage Traveler Study; Chapter 3: Marketing and Monetizing Cultural & Heritage Tourism; Chapter 4: Partnership Strategies to Build Tourism Busines; Chapter 5: Targeting Your Most Productive Visitor Prospects; Chapter 6: Merchandising, Special Events and Public Relations; Chapter 7: Guest Services-Training Your Team to Be Tourism Ambassadors; Chapter 8: Driving Cultural Tourism: Drive-Market and Group Tours. Chapter 9: Riches From Niches: Shopping and Dining/Culinary MarketingChapter 10: Online, Social Media and Mobile Marketing to Tourist; Chapter 11: Perspectives From Industry Leaders: Innovative Ways to Market Cultural & Heritage Tourism; Chapter 12: Developing Your Cultural & Heritage Tourism Marketing Plan With a Focus on Innovation and Cultural Entrepreneurship; Conclusion and Acknowledgements; Appendix A: Glossary of Tourism Terms and Resource; Appendix B: For More Information.
Series Title: Museum Store Association.

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