skip to content
Marketing database analytics : transforming data for competitive advantage Preview this item
ClosePreview this item
Checking...

Marketing database analytics : transforming data for competitive advantage

Author: Andrew D Banasiewicz
Publisher: New York : Routledge, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Andrew D Banasiewicz
ISBN: 9780415657877 0415657873 9780415657884 0415657881 9780203076460 020307646X
OCLC Number: 808107462
Description: xix, 376 pages : illustrations ; 26 cm
Contents: 1. The Informational Advantage 2. The Marketing Database Analytics Process Part I: Need Identification 3. Organizational Objectives and Informational Needs 4. Skills and Tools Part II: Knowledge Creation 5. Analytic Planning 6. Data Basics 7. Analytic File Creation 8. Exploratory Data Analyses 9. Segmentation 10. Behavioral Predictions 11. Action-attributable Incrementality 12. Database Scoring 13. From Findings to Knowledge Part III: Dissemination 14. Organizational Knowledge Sharing 15. In Closing
Responsibility: Andrew D. Banasiewicz.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/808107462> # Marketing database analytics : transforming data for competitive advantage
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "808107462" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://experiment.worldcat.org/entity/work/data/1163749882#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/888037> ; # Database management
   schema:about <http://dewey.info/class/658.800285574/e23/> ;
   schema:about <http://id.worldcat.org/fast/1010187> ; # Marketing--Data processing
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107427> ; # Marketing--Data processing
   schema:about <http://experiment.worldcat.org/entity/work/data/1163749882#Topic/datenanalyse> ; # Datenanalyse
   schema:about <http://experiment.worldcat.org/entity/work/data/1163749882#Topic/marketing_databases> ; # Marketing--Databases
   schema:about <http://experiment.worldcat.org/entity/work/data/1163749882#Topic/datenbanksystem> ; # Datenbanksystem
   schema:about <http://experiment.worldcat.org/entity/work/data/1163749882#Topic/business_intelligence> ; # Business Intelligence
   schema:about <http://id.loc.gov/authorities/subjects/sh85035848> ; # Database management
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/258327713> ; # Andrew D. Banasiewicz
   schema:datePublished "2013" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1163749882> ;
   schema:inLanguage "en" ;
   schema:name "Marketing database analytics : transforming data for competitive advantage"@en ;
   schema:productID "808107462" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/808107462#PublicationEvent/new_york_routledge_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1163749882#Agent/routledge> ; # Routledge
   schema:workExample <http://worldcat.org/isbn/9780415657877> ;
   schema:workExample <http://worldcat.org/isbn/9780203076460> ;
   schema:workExample <http://worldcat.org/isbn/9780415657884> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/808107462> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1163749882#Topic/business_intelligence> # Business Intelligence
    a schema:Intangible ;
   schema:name "Business Intelligence"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107427> # Marketing--Data processing
    a schema:Intangible ;
   schema:name "Marketing--Data processing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85035848> # Database management
    a schema:Intangible ;
   schema:name "Database management"@en ;
    .

<http://id.worldcat.org/fast/1010187> # Marketing--Data processing
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh2008107427> ; # Marketing--Data processing
   schema:name "Marketing--Data processing"@en ;
    .

<http://id.worldcat.org/fast/888037> # Database management
    a schema:Intangible ;
   schema:name "Database management"@en ;
    .

<http://viaf.org/viaf/258327713> # Andrew D. Banasiewicz
    a schema:Person ;
   schema:familyName "Banasiewicz" ;
   schema:givenName "Andrew D." ;
   schema:name "Andrew D. Banasiewicz" ;
    .

<http://worldcat.org/isbn/9780203076460>
    a schema:ProductModel ;
   schema:isbn "020307646X" ;
   schema:isbn "9780203076460" ;
    .

<http://worldcat.org/isbn/9780415657877>
    a schema:ProductModel ;
   schema:isbn "0415657873" ;
   schema:isbn "9780415657877" ;
    .

<http://worldcat.org/isbn/9780415657884>
    a schema:ProductModel ;
   schema:isbn "0415657881" ;
   schema:isbn "9780415657884" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.