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Marketing : de essentie

Author: Philip Kotler; Gary Armstrong; Ton Borchert; Tijmen Roozenboom; et al
Publisher: [Amsterdam] : Pearson, 2013.
Edition/Format:   Print book : Dutch : 2e, gew. drView all editions and formats
Summary:
Studieboek op hbo-niveau.
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Genre/Form: Leermiddelen (vorm)
Document Type: Book
All Authors / Contributors: Philip Kotler; Gary Armstrong; Ton Borchert; Tijmen Roozenboom; et al
ISBN: 9789043027267 904302726X
OCLC Number: 844377373
Accession No: (OCoLC)844377373
Notes: 1e dr. deze Nederlandse uitg.: 2012. - Oorspr. uitg.: Amsterdam : Pearson Education, 2006.
Description: XXII, 304 p. : ill. ; 24 cm.
Responsibility: Philip Kotler, Gary Armstrong ; Nederlandse bew.: Ton Borchert, Paul van der Hoek ; [vert. uit het Engels: Tijmen Roozenboom ... et al.].

Abstract:

Studieboek op hbo-niveau.

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