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Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes

Author: Regis McKenna
Publisher: Barcelona : Ediciones Paidós, 1994.
Series: Paidós empresa, 26
Edition/Format:   Book : Spanish : 1. edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 8449300037 : 9788449300035
OCLC Number: 35308786
Notes: Translation of: Relationship marketing, successful strategies for the age of customer.
Description: 366 p. : ill. ; 23 cm.
Series Title: Paidós empresa, 26
Other Titles: Relationship marketing.
Responsibility: Regis McKenna.

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