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The marketing decision maker from MKIS to MDSS

Author: Leyland F Pitt; Derek Bromfield; Institute of Marketing Management.
Publisher: Kenwyn : Juta, 1994.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.

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Document Type: Book
All Authors / Contributors: Leyland F Pitt; Derek Bromfield; Institute of Marketing Management.
ISBN: 0702130427 9780702130427
OCLC Number: 34553656
Description: xiv, 209 pages : illustrations ; 25 cm
Responsibility: Leyland F. Pitt, Derek Bromfield ; in association with the Institute of Marketing Management.

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