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Marketing decision making : a model building approach

Author: Philip Kotler
Publisher: London : Holt, Rinehart and Winston, 1974.
Series: Holt, Rinehart and Winston marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 0039101517 9780039101510
OCLC Number: 492969152
Notes: Originally published: 1971.
Includes index.
Description: xi, 720 pages : illustrations ; 23 cm.
Series Title: Holt, Rinehart and Winston marketing series.
Responsibility: Philip Kotler.

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