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Marketing decision making and the management of pricing : successful business tools

Author: Rajagopal
Publisher: Hershey, PA : Business Science Reference, [2013]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marketing decision making and the management of pricing.
Hershey, PA : Business Science Reference, [2013]
(DLC) 2013001743
(OCoLC)825646715
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rajagopal
ISBN: 9781466640955 1466640952
OCLC Number: 830323601
Description: 1 online resource (xii, 261 pages).
Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Responsibility: Rajagopal, editor.

Abstract:

Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for  Read more...

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