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Marketing decision making : concepts and strategy

Author: David W Cravens; Gerald E Hills; Robert B Woodruff
Publisher: Homewood, Ill. : R.D. Irwin, 1976.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David W Cravens; Gerald E Hills; Robert B Woodruff
ISBN: 0256017999 9780256017991
OCLC Number: 2097058
Description: xviii, 781 pages : illustrations ; 24 cm
Responsibility: David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

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