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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn

Author: Philip Kotler; Dipak C Jain; Suvit Maesincee
Publisher: Frankfurt/Main [u.a.] : Campus-Verl., 2002.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler; Dipak C Jain; Suvit Maesincee
ISBN: 3593370778 9783593370774
OCLC Number: 50979418
Description: 248 S : graph. Darst ; 23 cm
Other Titles: Marketing moves.
Responsibility: Philip Kotler ; Dipak C. Jain ; Suvit Maesincee. Aus dem Engl. von Maria Bühler.

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