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Marketing des organisations sportives : construire les réseaux et les relations

Author: Alain FerrandScott McCarthyThierry ZintzMichel PlatiniPatrick BaumannAll authors
Publisher: Bruxelles : De Boeck, DL 2009.
Series: Management du sport.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Alain Ferrand; Scott McCarthy; Thierry Zintz; Michel Platini; Patrick Baumann; Jean-Loup Chappelet
ISBN: 9782804106294 2804106292
OCLC Number: 495208991
Description: 1 v. (303 p.) : illustrations en noir et en coul., tabl., figure, couv. illustrations en coul. ; 24 cm.
Series Title: Management du sport.
Responsibility: Alain Ferrand, Scott McCarthy, Thierry Zintz ; préface[s] de Michel Platini [et de Patrick Baumann] ; [avant propos de Jean-Loup Chappelet].
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