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Marketing essentials

Author: Lois Farese; Grady Kimbrell; Carl A Woloszyk
Publisher: Mission Hills, Calif. : Glencoe/McGraw-Hill, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Problems and exercises
Textbooks
Document Type: Book
All Authors / Contributors: Lois Farese; Grady Kimbrell; Carl A Woloszyk
ISBN: 0028200004 9780028200002 0028200055 9780028200057 0028200020 9780028200026 0028200039 9780028200033
OCLC Number: 23459591
Notes: "For a one-year or two-year high school marketing program ... could also be adapted for use in a two-year technical school or college"--Teacher's ed., p. T7.
Description: xxviii, 548 pages : color illustrations ; 27 cm + 1 teacher's ed. (T176, xxviii, 548 pages : color illustrations ; 27 cm) + 1 student activity workbook (ix, 180 pages ; 28 cm) + 1 marketing math workbook (84 pages ; 28 cm)
Responsibility: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.

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