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Marketing essentials

Author: Lois Farese; Grady Kimbrell; Carl A Woloszyk; Glencoe/McGraw-Hill.
Publisher: New York, N.Y. : Glencoe/McGraw-Hill, ©2002.
Edition/Format:   Print book : English : 3rd ed., [student edition]
Summary:
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. - Publisher.
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Document Type: Book
All Authors / Contributors: Lois Farese; Grady Kimbrell; Carl A Woloszyk; Glencoe/McGraw-Hill.
ISBN: 0026441918 9780026441919
OCLC Number: 50771878
Notes: Includes index.
Description: xxviii, 772 pages : color illustrations ; 29 cm
Contents: The world of marketing --
Economics --
Business and international marketing --
Academic concepts and skills --
Selling --
Promotion --
Distribution --
Pricing --
Marketing information management --
Product and service management --
Entrepreneurship and finance --
Career and professional development --
Glossary --
DECA connections --
Technology connections --
School-to-work connections.
Responsibility: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.

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