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Marketing ethics : cases and readings

Author: Patrick E Murphy; Eugene R Laczniak
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, ©2006.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to  Read more...

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Genre/Form: Aufsatzsammlung
étude de cas
Additional Physical Format: Online version:
Marketing ethics.
Upper Saddle River, NJ : Pearson Prentice Hall, ©2006
(OCoLC)690995492
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patrick E Murphy; Eugene R Laczniak
ISBN: 0131330888 9780131330887
OCLC Number: 57208664
Description: xii, 172 pages : illustrations ; 23 cm
Contents: Ethical reasoning and marketing decisions --
Contemporary readings in marketing ethics --
Short cases --
Longer cases. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein --
Contempt of customer : it's a real crime / Seth Godin --
KidNabbing / Melanie Wells --
Dangerous Terrain / John J. Fialka --
First the target was tobacco, then burgers : so how has big alcohol stayed out of the lawyers' sights? / Adam Jones --
When does a gift become a bribe? / Kirk Davidson --
The Wal-Mart you don't know : why low prices have a high cost / Charles Fishman --
A matter of trust / Jennifer Gilbert --
Toy wars / Manuel Velasquez --
Toy wars : the rest of the story / Ron Nahser --
The cookie case / Catherine Hart --
Making it up / Raymond F. Keyes --
Krombacher : save nature drink beer / Eva Barcikowski and Johannes Brinkmann --
The ethics of selling violent video games / Trevor Prouty --
Abercrombie & Fitch / Meg Connelly --
Can short skirts sell software? : an ethical dilemma / Lori Lepp Corbett --
Wave runners galore / John A. Weber --
A retailer in Brazil / Miriam Jordan --
Koffum Filters / Anu Davgun --
Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones --
Basta Pasta Food Company Inc. / John E. Bargetto and Patrick E. Murphy --
Ethics in retailing : where does one draw the line? / Amanda Hilger and Gene R. Laczniak --
Athlete's Foot / Lance Kidder --
Andorra Electronics, Ltd. / Raymond Keys.
Responsibility: [edited by] Patrick E. Murphy, Gene R. Laczniak.
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