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Marketing ethics

Author: N Craig Smith; Patrick E Murphy
Publisher: Los Angeles ; London : SAGE, 2012.
Series: SAGE library of marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as  Read more...

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Details

Document Type: Book
All Authors / Contributors: N Craig Smith; Patrick E Murphy
ISBN: 9781446208106 1446208109
OCLC Number: 777644588
Description: 5 volumes : illustrations ; 24 cm.
Contents: v. 1. Foundations of marketing ethics --
v. 2. Positive marketing ethics --
v. 3. Normative marketing ethics --
v. 4. Ethical issues in marketing --
v. 5. New and emerging ethical issues in marketing.
Series Title: SAGE library of marketing.
Responsibility: edited by N. Craig Smith and Patrick E. Murphy.

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