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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/28218615 Title: Marketing exchange relationships, transactions, and their media Author: Franklin S Houston Publisher: Westport, Conn. : Quorum, 1994. ISBN/ISSN: 0899308090 9780899308098 OCLC:28218615

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Marketing exchange relationships, transactions, and their media

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Marketing exchange relationships, transactions, and their media

Author:	Franklin S Houston
Publisher:	Westport, Conn. : Quorum, 1994.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Franklin S Houston Find more information about:
ISBN:	0899308090 9780899308098
OCLC Number:	28218615
Description:	xiii, 319 p. : ill. ; 25 cm.
Contents:	The marketing taxonomy / Franklin S. Houston -- Comments on extending the domain of the marketing discipline / Thomas Nine. Afterword / Thomas Nine, Franklin S. Houston -- Reciprocity within a community / William L. James, Alice G. James -- Exchange as a vital and fundamental consumer behavior phenomenon / Stephen J. Gould. Afterword / Franklin S. Houston -- Refinements in the model of internal/external market exchange / Gary J. Brunswick, Robert F. Lusch -- Time, potency, and exchange : making the most of the time resource / Carol Felker Kaufman, Paul M. Lane -- The spatial dimension / Arthur W. Allaway, Michael D. Richard. Afterword / Franklin S. Houston -- The evaluation process and its impact on decision making in exchange relationships / John C. Mowen -- How exchange for resale differs from exchange for consumption / Jule B. Gassenheimer. Inequitable or incomplete social marketing : the case of higher education / Seymour H. Fine. Afterword / Franklin S. Houston -- Externalities of exchange : foundations for future study / JoNel Mundt, Dennis E. Garrett. Afterword / O.C. Ferrell -- Exchange : ethical and legal foundations / Gregory T. Gundlach, Patrick E. Murphy. Afterword / O.C. Ferrell -- An examination of exchange media from an historical perspective / Russell B. Gregory-Allen -- Some ingestible and other types of consumable currencies ; Afterword / Allen R. Maxwell -- The changing role of legal tender : an historical perspective / Benton Gup -- Means of payment in marketing / James T. Lindley, Tyrone Black.
Responsibility:	edited by Franklin S. Houston.

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