skip to content
Marketing express Preview this item
ClosePreview this item
Checking...

Marketing express

Author: William M Pride; O C Ferrell
Publisher: Mason, Oh. : South-Western Cengage Learning, 2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Covers the marketing fundamentals - product, price, distribution, and promotion - as well as the ever-changing marketing environment. This title features various advertisements, photos, screen shots,  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William M Pride; O C Ferrell
ISBN: 9780538466813 0538466812
OCLC Number: 657112096
Description: 1 volume (various pagings) : color illustrations ; 28 cm
Contents: 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. 4. Marketing Research and Information Systems. 5. Target Markets: Segmentation and Evaluation. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Global Markets and International Marketing. 9. Product, Branding, and Packaging Concepts. 10. Developing and Managing Goods and Services. 11. Pricing Fundamentals. 12. Pricing Management. 13. Marketing Channels and Supply-Chain Management. 14. Retailing, Direct Marketing, and Wholesaling. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion.
Responsibility: William M. Pride, O.C. Ferrell.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/657112096> # Marketing express
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "657112096" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/142065854#Place/mason_oh> ; # Mason, Oh.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ohu> ;
   schema:about <http://dewey.info/class/658.8/> ;
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/37860967> ; # O. C. Ferrell
   schema:creator <http://viaf.org/viaf/36106015> ; # William M. Pride
   schema:datePublished "2011" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/142065854> ;
   schema:inLanguage "en" ;
   schema:name "Marketing express"@en ;
   schema:productID "657112096" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/657112096#PublicationEvent/mason_oh_south_western_cengage_learning_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/142065854#Agent/south_western_cengage_learning> ; # South-Western Cengage Learning
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy1105/2009939187-t.html> ;
   schema:workExample <http://worldcat.org/isbn/9780538466813> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/657112096> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/142065854#Agent/south_western_cengage_learning> # South-Western Cengage Learning
    a bgn:Agent ;
   schema:name "South-Western Cengage Learning" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/36106015> # William M. Pride
    a schema:Person ;
   schema:birthDate "1942" ;
   schema:familyName "Pride" ;
   schema:givenName "William M." ;
   schema:name "William M. Pride" ;
    .

<http://viaf.org/viaf/37860967> # O. C. Ferrell
    a schema:Person ;
   schema:familyName "Ferrell" ;
   schema:givenName "O. C." ;
   schema:name "O. C. Ferrell" ;
    .

<http://worldcat.org/isbn/9780538466813>
    a schema:ProductModel ;
   schema:isbn "0538466812" ;
   schema:isbn "9780538466813" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.