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Le marketing : fondements et applications

Author: René Y Darmon; Michel Laroche; John V Petrof
Publisher: Montréal : McGraw-Hill, 1982.
Series: Collection Administration (McGraw-Hill)
Edition/Format:   Print book : French : 2e édView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: René Y Darmon; Michel Laroche; John V Petrof
ISBN: 0075484196 9780075484196
OCLC Number: 15979944
Description: xvi, 621 p. : ill. ; 24 cm.
Series Title: Collection Administration (McGraw-Hill)
Responsibility: René Y. Darmon, Michel Laroche, John V. Petrof.

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Primary Entity

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   library:oclcnum "15979944" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/365050676#Place/montreal> ; # Montréal
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/quc> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/marketing_quebec_province_management> ; # Marketing--Québec (Province)--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/marketing_gestion> ; # Marketing--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/etude_de_marche> ; # Etude de marché
   schema:about <http://id.worldcat.org/fast/1207316> ; # Québec
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/decision_marketing> ; # Décision marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://dewey.info/class/658.8/e19/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/marketing_quebec_province_gestion> ; # Marketing--Québec (Province)--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/marketing_quebec_canada_province_gestion> ; # Marketing--Québec (Canada ; province)--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/marketing> ; # marketing
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/365050676#Topic/plan_marketing> ; # Plan marketing
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   schema:contributor <http://experiment.worldcat.org/entity/work/data/365050676#Person/laroche_michel> ; # Michel Laroche
   schema:creator <http://experiment.worldcat.org/entity/work/data/365050676#Person/darmon_rene_y> ; # René Y. Darmon
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