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Marketing for attorneys and law firms

Author: William J Winston
Publisher: New York : Haworth Press, ©1993.
Series: Haworth marketing resources.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marketing for attorneys and law firms.
New York : Haworth Press, ©1993
(DLC) 92001685
(OCoLC)26095869
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William J Winston
ISBN: 9781135022945 1135022941 9780203708118 0203708113
OCLC Number: 841171290
Description: 1 online resource (xxv, 323 pages) : illustrations.
Contents: pt. 1. The importance of marketing planning and strategy development for attorneys --
pt. 2. Client selection and evaluation of legal services --
pt. 3. Client and provider attitudes and implications for legal advertising.
Series Title: Haworth marketing resources.
Responsibility: William J. Winston, editor.

Abstract:

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today's attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the.

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