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Marketing for churches and ministries

Author: Robert E Stevens; David L Loudon
Publisher: New York : Haworth Press, ©1992.
Series: Haworth marketing resources.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual  Read more...

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Document Type: Book
All Authors / Contributors: Robert E Stevens; David L Loudon
ISBN: 1560241772 9781560241775
OCLC Number: 23766176
Description: xi, 165 pages : illustrations ; 22 cm.
Contents: Ch. 1. Understanding church and ministry marketing --
ch. 2. Getting needed information --
ch. 3. Planning marketing activities --
ch. 4. Constituent analysis --
ch. 5. Marketing objectives --
ch. 6. Program decisions --
ch. 7. Access decisions --
ch. 8. Communications decisions --
ch. 9. Contribution decisions --
ch. 10. Monitoring and controlling marketing activities --
Appendix A. Sample church/ministry questionnaires --
Appendix B. Sample marketing plans.
Series Title: Haworth marketing resources.
Responsibility: Robert E. Stevens, David L. Loudon.
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