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Marketing for cultural organizations : new strategies for attracting and engaging audiences

Author: Bonita M Kolb
Publisher: New York, NY : Routledge, 2013.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

Revision of the author's Marketing cultural organisations.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kolb, Bonita M.
Marketing for cultural organizations.
New York, NY : Routledge, 2013
(DLC) 2012046141
(OCoLC)800036085
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bonita M Kolb
ISBN: 9781136239526 1136239529 9780203102367 0203102363 1299743803 9781299743809
OCLC Number: 853454291
Notes: Revision of the author's Marketing cultural organisations.
Description: 1 online resource
Contents: Cultural marketing challenges --
From high art to popular culture --
The new culture participant --
Marketing and the external environment --
Consumer motivation and the purchase process --
Consumer segmentation --
Researching the consumer --
The product and the venue --
Pricing and funding as revenue sources --
Promotion of the marketing message.
Other Titles: Marketing cultural organisations
Responsibility: Bonita M. Kolb.
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"Marketing for Cultural Organizations clearly and holistically addresses the current state of cultural organizations with invaluable insight on how to effectively market and engage with today's Read more...

 
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