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Marketing for pharmacists

Author: David A Holdford
Publisher: Washington, D.C. : American Pharmacists Association, ©2007.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Includes marketing ideas and techniques that helps pharmacists to build their practices, develop innovative services, and generate business for their employers or organizations. This book includes a  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David A Holdford
ISBN: 9781582121062 1582121060
OCLC Number: 137295011
Description: xi, 333 pages : illustrations ; 23 cm
Contents: Introduction to marketing --
Important marketing concepts --
Characteristics of services --
Managing service performance --
Designing pharmacy services --
Consumer behavior --
Consumers' evaluation of service --
Strategic marketing planning --
Marketing strategies --
Market segmentation --
Marketing communication --
Pricing pharmacist services / Norman V. Carroll --
Channels of distribution / Norman V. Carroll.
Responsibility: David A. Holdford.
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