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Marketing for success : a practical, down-to-earth approach to marketing your small business in New Zealand on a limited budget

Author: Glen Senior; Ian McBride
Publisher: Christchurch, N.Z. : Enterprise Publications, 2004.
Edition/Format:   Print book : English : 1st ed
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Document Type: Book
All Authors / Contributors: Glen Senior; Ian McBride
ISBN: 0476006856 9780476006850
OCLC Number: 156879716
Notes: "Another WorkSmart book published in conjunction with The Small Business Company Ltd."
Description: 329 pages : illustrations ; 23 cm
Contents: Getting the basics in place --
Developing your competitive advantage --
Keeping the business you have --
The value of strategic alliances and business networks --
The Internet : your world of opportunity --
The power of going direct --
Turning staff into business ambassadors --
Promoting and protecting your brand and other intellectual property assets --
Finding new customers --
Getting free publicity --
Marketing advertizing work for you --
Introduction to marketing your specific industry --
Marketing your service business --
Marketing your retail business --
Marketing your manufacturing business.
Responsibility: Glen Senior, Ian McBride.

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