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Marketing for success

Author: Tony Fletcher; Neil Russell-Jones
Publisher: London : Kogan Page, 1994.
Series: Kogan Page better management skills.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales.  Read more...

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Document Type: Book
All Authors / Contributors: Tony Fletcher; Neil Russell-Jones
ISBN: 0749412542 9780749412548
OCLC Number: 32273166
Description: 109 pages ; 22 cm.
Contents: Overview of marketing; finding out about your customers; why plan?; putting the plan into practice; looking ahead.
Series Title: Kogan Page better management skills.
Responsibility: Tony Fletcher and Neil Russell-Jones.

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