skip to content
Marketing for the manufacturer Preview this item
ClosePreview this item
Checking...

Marketing for the manufacturer

Author: J Paul Peter
Publisher: Homewood, Ill. : Business One Irwin, ©1992.
Series: Business One Irwin/APICS library of integrated resource management.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Peter, J. Paul.
Marketing for the manufacturer.
Homewood, Ill. : Business One Irwin, ©1992
(OCoLC)777341411
Document Type: Book
All Authors / Contributors: J Paul Peter
ISBN: 1556236484 9781556236488
OCLC Number: 25281662
Description: xvi, 330 pages : illustrations ; 24 cm.
Contents: Pt. 1. Introduction to Marketing. Ch. 1. Strategic Planning and the Marketing Management Process. The Marketing Concept. What Is Marketing? What Is Strategic Planning? The Marketing Management Process. The Relationship between the Strategic Plan and the Marketing Plan. Appendix: Portfolio Models --
Pt. 2. Understanding Target Markets. Ch. 2. Marketing Decision Support Systems and Marketing Research. Marketing Decision Support Systems. Marketing Research. Ch. 3. Consumer Behavior. The Buying Process. Group Influences on Consumer Behavior. Product Class Influences. Situational Influences. Appendix: Selected Consumer Behavior Data Sources. Ch. 4. Organizational Buyer Behavior. Product Influences on Organizational Buying. Structural Influences on Organizational Buying. Behavioral Influences on Organizational Buying. Stages in the Buying Process. Ch. 5. Market Segmentation. Delineate the Firm's Current Situation. Determine Consumer Needs and Wants. Divide Markets on Relevant Dimensions. Develop Product Positioning. Decide Segmentation Strategy. Design Marketing Mix Strategy --
Pt. 3. Developing the Marketing Mix. Ch. 6. Product Strategy. Basic Issues in Product Management. Product Life Cycle. The Product Audit. Organizing for Product Management. Ch. 7. New Product Planning and Development. New Product Policy. New Product Planning and Development Process. Causes of New Product Failure. Ch. 8. Promotion Strategy: Advertising and Sales Promotion. The Promotion Mix. Advertising: Planning and Strategy. Advertising Decisions. Sales Promotion. Appendix: Major Federal Agencies Involved in Control of Advertising. Ch. 9. Promotion Strategy: Personal Selling. Importance of Personal Selling. The Sales Process. Managing the Sales Process. Ch. 10. Distribution Strategy. The Need for Marketing Intermediaries. Classification of Marketing Intermediaries and Functions. Channels of Distribution. Selecting Channels of Distribution. Managing a Channel of Distribution. Ch. 11. Pricing Strategy. Demand Influences on Pricing Decisions. Supply Influences on Pricing Decisions. Environmental Influences on Pricing Decisions. A General Pricing Decision Model --
Pt. 4. Functional Relationships in Organization. Ch. 12. Marketing-Manufacturing Interfaces. Organizational Structure. Organizational Culture. Functional Interfaces --
Pt. 5. Cases in Marketing Management. Case 1. Timex Corp. Case 2. Tsr Hobbies, Inc. --
"Dungeons and Dragons" Case 3. Caterpillar Tractor Company. Case 4. Harley-Davidson, Inc. --
Motorcycle Division.
Series Title: Business One Irwin/APICS library of integrated resource management.
Responsibility: J. Paul Peter.

Abstract:

Marketing for the Manufacturer explains to nonmarketers how marketing fits into organizational structures and product management systems.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/25281662> # Marketing for the manufacturer
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "25281662" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/28302794#Place/homewood_ill> ; # Homewood, Ill.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/28302794#Topic/manufactures_marketing> ; # Manufactures--Marketing
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://dewey.info/class/670.688/e20/> ;
   schema:about <http://id.worldcat.org/fast/1008036> ; # Manufactures--Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1992" ;
   schema:creator <http://viaf.org/viaf/149171> ; # J Paul Peter
   schema:datePublished "1992" ;
   schema:description "Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levels heighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/28302794> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/28302794#Series/business_one_irwin_apics_library_of_integrated_resource_management> ; # Business One Irwin/APICS library of integrated resource management.
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/28302794#Series/the_business_one_irwin_apics_library_of_integrated_resource_management> ; # The Business One Irwin/APICS library of integrated resource management
   schema:isSimilarTo <http://www.worldcat.org/oclc/777341411> ;
   schema:name "Marketing for the manufacturer"@en ;
   schema:productID "25281662" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/25281662#PublicationEvent/homewood_ill_business_one_irwin_1992> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/28302794#Agent/business_one_irwin> ; # Business One Irwin
   schema:workExample <http://worldcat.org/isbn/9781556236488> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/25281662> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/28302794#Agent/business_one_irwin> # Business One Irwin
    a bgn:Agent ;
   schema:name "Business One Irwin" ;
    .

<http://experiment.worldcat.org/entity/work/data/28302794#Series/business_one_irwin_apics_library_of_integrated_resource_management> # Business One Irwin/APICS library of integrated resource management.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/25281662> ; # Marketing for the manufacturer
   schema:name "Business One Irwin/APICS library of integrated resource management." ;
    .

<http://experiment.worldcat.org/entity/work/data/28302794#Series/the_business_one_irwin_apics_library_of_integrated_resource_management> # The Business One Irwin/APICS library of integrated resource management
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/25281662> ; # Marketing for the manufacturer
   schema:name "The Business One Irwin/APICS library of integrated resource management" ;
    .

<http://id.worldcat.org/fast/1008036> # Manufactures--Marketing
    a schema:Intangible ;
   schema:name "Manufactures--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/149171> # J Paul Peter
    a schema:Person ;
   schema:familyName "Peter" ;
   schema:givenName "J. Paul" ;
   schema:name "J Paul Peter" ;
    .

<http://worldcat.org/isbn/9781556236488>
    a schema:ProductModel ;
   schema:isbn "1556236484" ;
   schema:isbn "9781556236488" ;
    .

<http://www.worldcat.org/oclc/777341411>
    a schema:CreativeWork ;
   rdfs:label "Marketing for the manufacturer." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/25281662> ; # Marketing for the manufacturer
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.