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Marketing for tourism : case study assignments

Author: Les Lumsdon
Publisher: Basingstoke : Macmillan Education, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of  Read more...

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Document Type: Book
All Authors / Contributors: Les Lumsdon
ISBN: 0333541367 9780333541364 0333541367
OCLC Number: 877672309
Description: [156] pages : 20 illustrations ; 23 cm
Contents: Wales Tourist Board - major issue; Co-Op Travelcare - market research; Youth Hostels Association - market segmentation; Mersey Ferries - product modification; Marches Cycles - pricing; air miles - marketing communications; great British city breaks - distribution; the English Riviera - marketing destinations; Granada Studio Tours - marketing seasonality; Trusthouse Forte - business marketing/quality standards; Peak District National Park - environmental impact; British Tourist Authority - marketing overseas.
Responsibility: Les Lumsdon ; foreword by Wyn Mears.

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