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Marketing fundamentals

Author: Geoffrey Lancaster; Frank Withey
Publisher: Oxford, England : Butterworth-Heinemann ; On behalf of the Chartered Institute of Marketing, 1994.
Series: CIM student workbook series., Marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies;  Read more...

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Document Type: Book
All Authors / Contributors: Geoffrey Lancaster; Frank Withey
ISBN: 0750619988 9780750619981
OCLC Number: 32325982
Description: 162 pages : illustrations ; 30 cm.
Contents: Chief Examiner's introduction; how to use the workbook section; how to plan your time; revision planner; chapter tasks and case studies.
Series Title: CIM student workbook series., Marketing.
Responsibility: Geoff Lancaster and Frank Withey.

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