skip to content
Marketing für Ingenieure Preview this item
ClosePreview this item
Checking...

Marketing für Ingenieure

Author: Helmut Kohlert
Publisher: München [Germany] : Oldenbourg Verlag, 2013. ©2013
Edition/Format:   eBook : Document : German : Dritte, aktualisierte und erweiterte AuflageView all editions and formats
Database:WorldCat
Summary:
Diese praxisorientierte, anschauliche Einführung in die Grundlagen des Marketing zielt auf die Anforderungen von Technikern bzw. Naturwissenschaftlern bei der Bewältigung von Marketingproblemen in Unternehmen ab. Anhand von verschiedenen Fallstudien wird der Leser mit der Denkweise und dem Instrumentarium des Marketing vertraut gemacht.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Kohlert, Helmut.
Marketing für Ingenieure.
München, [Germany] : Oldenbourg Verlag, ©2013.
xi, 414 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helmut Kohlert
ISBN: 9783486595130 348659513X
OCLC Number: 884588672
Description: 1 online resource (426 pages) : illustrations
Responsibility: von Helmut Kohlert.

Abstract:

Diese praxisorientierte, anschauliche Einführung in die Grundlagen des Marketing zielt auf die Anforderungen von Technikern bzw. Naturwissenschaftlern bei der Bewältigung von Marketingproblemen in Unternehmen ab. Anhand von verschiedenen Fallstudien wird der Leser mit der Denkweise und dem Instrumentarium des Marketing vertraut gemacht.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/884588672> # Marketing für Ingenieure
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
    library:oclcnum "884588672" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:about <http://dewey.info/class/658.800943/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineering_practice> ; # Engineering--Practice
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineering_services_marketing_germany> ; # Engineering services marketing--Germany
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/marketing_germany> ; # Marketing--Germany
    schema:about <http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineers_vocational_guidance> ; # Engineers--Vocational guidance
    schema:author <http://experiment.worldcat.org/entity/work/data/3855912550#Person/kohlert_helmut> ; # Helmut Kohlert
    schema:bookEdition "Dritte, aktualisierte und erweiterte Auflage." ;
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2013" ;
    schema:datePublished "2013" ;
    schema:description "Diese praxisorientierte, anschauliche Einführung in die Grundlagen des Marketing zielt auf die Anforderungen von Technikern bzw. Naturwissenschaftlern bei der Bewältigung von Marketingproblemen in Unternehmen ab. Anhand von verschiedenen Fallstudien wird der Leser mit der Denkweise und dem Instrumentarium des Marketing vertraut gemacht." ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3855912550> ;
    schema:genre "Electronic books" ;
    schema:inLanguage "de" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/3855912550#CreativeWork/marketing_fur_ingenieure> ;
    schema:name "Marketing für Ingenieure" ;
    schema:productID "884588672" ;
    schema:url <http://www.myilibrary.com?id=808764> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=758929> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1345889> ;
    schema:url <http://site.ebrary.com/id/10886471> ;
    schema:url <http://swb.eblib.com/patron/FullRecord.aspx?p=1345889> ;
    schema:workExample <http://worldcat.org/isbn/9783486595130> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/884588672> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3855912550#Person/kohlert_helmut> # Helmut Kohlert
    a schema:Person ;
    schema:familyName "Kohlert" ;
    schema:givenName "Helmut" ;
    schema:name "Helmut Kohlert" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineering_practice> # Engineering--Practice
    a schema:Intangible ;
    schema:name "Engineering--Practice" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineering_services_marketing_germany> # Engineering services marketing--Germany
    a schema:Intangible ;
    schema:name "Engineering services marketing--Germany" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/engineers_vocational_guidance> # Engineers--Vocational guidance
    a schema:Intangible ;
    schema:name "Engineers--Vocational guidance" ;
    .

<http://experiment.worldcat.org/entity/work/data/3855912550#Topic/marketing_germany> # Marketing--Germany
    a schema:Intangible ;
    schema:name "Marketing--Germany" ;
    .

<http://worldcat.org/entity/work/data/3855912550#CreativeWork/marketing_fur_ingenieure>
    a schema:CreativeWork ;
    rdfs:label "Marketing für Ingenieure." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/884588672> ; # Marketing für Ingenieure
    .

<http://worldcat.org/isbn/9783486595130>
    a schema:ProductModel ;
    schema:isbn "348659513X" ;
    schema:isbn "9783486595130" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.