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Die Marketing-Gleichung : Einführung in das wertorientierte Marketingmanagement

Author: Dirk Lippold
Publisher: München Oldenbourg 2012
Edition/Format:   Print book : GermanView all editions and formats
Publication:Die Marketing-Gleichung.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dirk Lippold
ISBN: 3486713310 9783486713312
OCLC Number: 844982128
In: Lippold, Dirk
Notes: Literaturverz. S. [333] - 340
Description: XX, 353 S. Ill., graph. Darst., Kt. 240 x 170 mm
Responsibility: Dirk Lippold
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