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Marketing government and social services

Author: John L Crompton; Charles W Lamb
Publisher: New York : Wiley, ©1986.
Series: Wiley series on marketing management.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This innovative approach to managing government agencies, shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services.

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Additional Physical Format: Online version:
Crompton, John L.
Marketing government and social services.
New York : Wiley, ©1986
(OCoLC)567988898
Document Type: Book
All Authors / Contributors: John L Crompton; Charles W Lamb
ISBN: 0471093653 9780471093657
OCLC Number: 12314182
Description: xx, 485 pages : illustrations ; 24 cm.
Contents: 1. What is marketing? --
2. Relevance of marketing to government and social service agencies --
3. Developing a marketing plan --
4. Evaluating marketing efforts --
5. Identifying potential target markets --
6. Selecting target markets and identifying sources of unresponsiveness --
7. Allocation decisions: the equity issue --
8. Strategic distribution of services --
9. Program management --
10. New program development --
11. Diffusion of new services --
12. Program retrenchment --
13. Objectives of pricing --
14. Establishing a price --
15. Promotion: an overview --
16. Advertising and public service announcements --
17. Personal selling --
18. Publicity and incentives.
Series Title: Wiley series on marketing management.
Responsibility: John L. Crompton, Charles W. Lamb, Jr.

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