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Marketing green building services : strategies for success

Author: Jerry Yudelson
Publisher: Oxford : Architectural Press, 2008.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Yudelson, Jerry.
Marketing green building services.
Oxford : Architectural Press, 2008
(OCoLC)153556939
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jerry Yudelson
ISBN: 9780080553306 0080553303 9780750684743 0750684747
OCLC Number: 181087445
Description: 1 online resource (xxx, 282 pages) : illustrations
Contents: Understanding Green Buildings; Dynamics of Green Building Markets; --
Current Green Building Market Trends; The business case for green buildings; Case Studies of Successful Green Building Marketing; Contemporary Marketing Theory and Practice; Green Buildings in Selected Vertical Markets; Positioning Your Firm or Company as Green; Six Keys to Successful Green Marketing; Marketing Green Developments to Buyers and End-Users; The Future of Green Buildings and Sustainable Design; Green Building Resources for Marketers.
Responsibility: Jerry Yudelson.
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Abstract:

Presents information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses.  Read more...

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