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Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele

Author: Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg
Publisher: Wiesbaden Gabler 2008
Series: Meffert-Marketing-Edition
Edition/Format:   Computer file : German : 10., vollst. überarb. und erw. AuflView all editions and formats
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg
ISBN: 9783409690188 3409690182 9783834995841 3834995843
OCLC Number: 845374958
Notes: Literaturangaben
Description: Online-Ressource v.: digital.
Series Title: Meffert-Marketing-Edition
Responsibility: Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg

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