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The marketing gurus : lessons from the best marketing books of all time

Autore: Chris MurrayJack TroutSteve RivkinPhilip KotlerFernando Trías de BesTutti gli autori
Editore: New York : Portfolio Penguin, 2013.
Edizione/Formato:   book_printbook : English : Paperback edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Genere/forma: Abstracts
Tipo documento: Book
Tutti gli autori / Collaboratori: Chris Murray; Jack Trout; Steve Rivkin; Philip Kotler; Fernando Trías de Bes; Faith Popcorn; Regis McKenna; Thomas J Stanley; Johny K Johansson; Ikujirō Nonaka; Don Peppers; Martha Rogers; Murray Raphel; Neil Raphel; Clive Humby; Terry Hunt; Tim Phillips; Guy Kawasaki; Geoffrey A Moore; Larry Downes; Chunka Mui; Emanuel Rosen; Seth Godin; Lisa Johnson; Andrea Learned; Michael Treacy; Fred Wiersma; Sergio Zyman; Soundview Executive Book Summaries.
ISBN: 1591845920 9781591845928
Numero OCLC: 796932102
Note: Includes index.
Descrizione: xii, 290 p. : ill. ; 23 cm.
Contenuti: Differentiate or die / by Jack Trout with Steve Rivkin --
Lateral marketing / by Philip Kotler and Fernando Trias de Bes --
The popcorn report / by Faith Popcorn --
Relationship marketing / by Regis McKenna --
Networking with the affluent / by Thomas Stanley --
Relentless / by Johny K. Johansson and Ikujiro Nonaka --
The one to one future / by Don Peppers and Martha Rogers --
Up the loyalty ladder / by Murray Raphel and Neil Raphel --
Scoring points / by Clive Humby and Terry Hunt with Tim Phillips --
How to drive your competition crazy / by Guy Kawasaki --
Crossing the chasm / by Geoffrey A. Moore --
Unleashing the killer app / by Larry Downes and Chunka Mui --
The anatomy of buzz / by Emanuel Rosen --
Purple cow / by Seth Godin --
Don't think pink / by Lisa Johnson and Andrea Learned --
The discipline of market leaders / by Michael Treacy and Fred Wiersema --
Renovate before you innovate / by Sergio Zyman.
Responsabilità: Chris Murray and the editors of Soundview Executive Book Summaries.

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