doorgaan naar inhoud
The marketing gurus : lessons from the best marketing books of all time Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

The marketing gurus : lessons from the best marketing books of all time

Auteur: Chris MurrayJack TroutSteve RivkinPhilip KotlerFernando Trías de BesAlle auteurs
Uitgever: New York : Portfolio Penguin, 2013.
Editie/Formaat:   Gedrukt boek : Engels : Paperback edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Genre/Vorm: Abstracts
Soort document Boek
Alle auteurs / medewerkers: Chris Murray; Jack Trout; Steve Rivkin; Philip Kotler; Fernando Trías de Bes; Faith Popcorn; Regis McKenna; Thomas J Stanley; Johny K Johansson; Ikujirō Nonaka; Don Peppers; Martha Rogers; Murray Raphel; Neil Raphel; Clive Humby; Terry Hunt; Tim Phillips; Guy Kawasaki; Geoffrey A Moore; Larry Downes; Chunka Mui; Emanuel Rosen; Seth Godin; Lisa Johnson; Andrea Learned; Michael Treacy; Fred Wiersma; Sergio Zyman; Soundview Executive Book Summaries.
ISBN: 1591845920 9781591845928
OCLC-nummer: 796932102
Opmerkingen: Includes index.
Beschrijving: xii, 290 pages : illustrations ; 23 cm
Inhoud: Differentiate or die / by Jack Trout with Steve Rivkin --
Lateral marketing / by Philip Kotler and Fernando Trias de Bes --
The popcorn report / by Faith Popcorn --
Relationship marketing / by Regis McKenna --
Networking with the affluent / by Thomas Stanley --
Relentless / by Johny K. Johansson and Ikujiro Nonaka --
The one to one future / by Don Peppers and Martha Rogers --
Up the loyalty ladder / by Murray Raphel and Neil Raphel --
Scoring points / by Clive Humby and Terry Hunt with Tim Phillips --
How to drive your competition crazy / by Guy Kawasaki --
Crossing the chasm / by Geoffrey A. Moore --
Unleashing the killer app / by Larry Downes and Chunka Mui --
The anatomy of buzz / by Emanuel Rosen --
Purple cow / by Seth Godin --
Don't think pink / by Lisa Johnson and Andrea Learned --
The discipline of market leaders / by Michael Treacy and Fred Wiersema --
Renovate before you innovate / by Sergio Zyman.
Verantwoordelijkheid: Chris Murray and the editors of Soundview Executive Book Summaries.

Fragment:

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.

Vergelijkbare items

Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


Primary Entity

<http://www.worldcat.org/oclc/796932102> # The marketing gurus : lessons from the best marketing books of all time
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "796932102" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85081333> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:bookEdition "Paperback ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/137025513> ; # Soundview Executive Book Summaries.
    schema:contributor <http://viaf.org/viaf/98090227> ; # Ikujirō Nonaka
    schema:contributor <http://viaf.org/viaf/35990131> ; # Thomas J. Stanley
    schema:contributor <http://viaf.org/viaf/91519355> ; # Johny K. Johansson
    schema:contributor <http://viaf.org/viaf/12894251> ; # Murray Raphel
    schema:contributor <http://viaf.org/viaf/64141183> ; # Steve Rivkin
    schema:contributor <http://viaf.org/viaf/79184045> ; # Sergio Zyman
    schema:contributor <http://viaf.org/viaf/116984257> ; # Chunka Mui
    schema:contributor <http://experiment.worldcat.org/entity/work/data/198089218#Person/wiersma_fred> ; # Fred Wiersma
    schema:contributor <http://experiment.worldcat.org/entity/work/data/198089218#Person/murray_chris> ; # Chris Murray
    schema:contributor <http://viaf.org/viaf/59186791> ; # Michael Treacy
    schema:contributor <http://viaf.org/viaf/32016988> ; # Jack Trout
    schema:contributor <http://viaf.org/viaf/45794081> ; # Martha Rogers
    schema:contributor <http://viaf.org/viaf/96934959> ; # Guy Kawasaki
    schema:contributor <http://viaf.org/viaf/62211638> ; # Faith Popcorn
    schema:contributor <http://viaf.org/viaf/64737746> ; # Neil Raphel
    schema:contributor <http://viaf.org/viaf/51939315> ; # Fernando Trías de Bes
    schema:contributor <http://viaf.org/viaf/69622675> ; # Don Peppers
    schema:contributor <http://viaf.org/viaf/76169436> ; # Emanuel Rosen
    schema:contributor <http://viaf.org/viaf/118359005> ; # Tim Phillips
    schema:contributor <http://viaf.org/viaf/56937827> ; # Clive Humby
    schema:contributor <http://viaf.org/viaf/41987888> ; # Larry Downes
    schema:contributor <http://viaf.org/viaf/59411813> ; # Terry Hunt
    schema:contributor <http://experiment.worldcat.org/entity/work/data/198089218#Person/kotler_philip> ; # Philip Kotler
    schema:contributor <http://viaf.org/viaf/54177997> ; # Seth Godin
    schema:contributor <http://viaf.org/viaf/113006687> ; # Geoffrey A. Moore
    schema:contributor <http://viaf.org/viaf/29788777> ; # Andrea Learned
    schema:contributor <http://viaf.org/viaf/22397660> ; # Lisa Johnson
    schema:contributor <http://viaf.org/viaf/67069406> ; # Regis McKenna
    schema:datePublished "2013" ;
    schema:description ""Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/198089218> ;
    schema:genre "Abstracts"@en ;
    schema:inLanguage "en" ;
    schema:name "The marketing gurus : lessons from the best marketing books of all time"@en ;
    schema:productID "796932102" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/796932102#PublicationEvent/new_york_portfolio_penguin_2013> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/198089218#Agent/portfolio_penguin> ; # Portfolio Penguin
    schema:workExample <http://worldcat.org/isbn/9781591845928> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/796932102> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/198089218#Agent/portfolio_penguin> # Portfolio Penguin
    a bgn:Agent ;
    schema:name "Portfolio Penguin" ;
    .

<http://experiment.worldcat.org/entity/work/data/198089218#Person/kotler_philip> # Philip Kotler
    a schema:Person ;
    schema:familyName "Kotler" ;
    schema:givenName "Philip" ;
    schema:name "Philip Kotler" ;
    .

<http://experiment.worldcat.org/entity/work/data/198089218#Person/murray_chris> # Chris Murray
    a schema:Person ;
    schema:familyName "Murray" ;
    schema:givenName "Chris" ;
    schema:name "Chris Murray" ;
    .

<http://experiment.worldcat.org/entity/work/data/198089218#Person/wiersma_fred> # Fred Wiersma
    a schema:Person ;
    schema:familyName "Wiersma" ;
    schema:givenName "Fred" ;
    schema:name "Fred Wiersma" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081333> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/113006687> # Geoffrey A. Moore
    a schema:Person ;
    schema:birthDate "1946" ;
    schema:familyName "Moore" ;
    schema:givenName "Geoffrey A." ;
    schema:name "Geoffrey A. Moore" ;
    .

<http://viaf.org/viaf/116984257> # Chunka Mui
    a schema:Person ;
    schema:birthDate "1962" ;
    schema:familyName "Mui" ;
    schema:givenName "Chunka" ;
    schema:name "Chunka Mui" ;
    .

<http://viaf.org/viaf/118359005> # Tim Phillips
    a schema:Person ;
    schema:birthDate "1967" ;
    schema:familyName "Phillips" ;
    schema:givenName "Tim" ;
    schema:name "Tim Phillips" ;
    .

<http://viaf.org/viaf/12894251> # Murray Raphel
    a schema:Person ;
    schema:birthDate "1928" ;
    schema:familyName "Raphel" ;
    schema:givenName "Murray" ;
    schema:name "Murray Raphel" ;
    .

<http://viaf.org/viaf/137025513> # Soundview Executive Book Summaries.
    a schema:Organization ;
    schema:name "Soundview Executive Book Summaries." ;
    .

<http://viaf.org/viaf/22397660> # Lisa Johnson
    a schema:Person ;
    schema:birthDate "1967" ;
    schema:familyName "Johnson" ;
    schema:givenName "Lisa" ;
    schema:name "Lisa Johnson" ;
    .

<http://viaf.org/viaf/29788777> # Andrea Learned
    a schema:Person ;
    schema:familyName "Learned" ;
    schema:givenName "Andrea" ;
    schema:name "Andrea Learned" ;
    .

<http://viaf.org/viaf/32016988> # Jack Trout
    a schema:Person ;
    schema:familyName "Trout" ;
    schema:givenName "Jack" ;
    schema:name "Jack Trout" ;
    .

<http://viaf.org/viaf/35990131> # Thomas J. Stanley
    a schema:Person ;
    schema:familyName "Stanley" ;
    schema:givenName "Thomas J." ;
    schema:name "Thomas J. Stanley" ;
    .

<http://viaf.org/viaf/41987888> # Larry Downes
    a schema:Person ;
    schema:birthDate "1959" ;
    schema:familyName "Downes" ;
    schema:givenName "Larry" ;
    schema:name "Larry Downes" ;
    .

<http://viaf.org/viaf/45794081> # Martha Rogers
    a schema:Person ;
    schema:birthDate "1952" ;
    schema:familyName "Rogers" ;
    schema:givenName "Martha" ;
    schema:name "Martha Rogers" ;
    .

<http://viaf.org/viaf/51939315> # Fernando Trías de Bes
    a schema:Person ;
    schema:birthDate "1967" ;
    schema:familyName "Trías de Bes" ;
    schema:givenName "Fernando" ;
    schema:name "Fernando Trías de Bes" ;
    .

<http://viaf.org/viaf/54177997> # Seth Godin
    a schema:Person ;
    schema:familyName "Godin" ;
    schema:givenName "Seth" ;
    schema:name "Seth Godin" ;
    .

<http://viaf.org/viaf/56937827> # Clive Humby
    a schema:Person ;
    schema:familyName "Humby" ;
    schema:givenName "Clive" ;
    schema:name "Clive Humby" ;
    .

<http://viaf.org/viaf/59186791> # Michael Treacy
    a schema:Person ;
    schema:familyName "Treacy" ;
    schema:givenName "Michael" ;
    schema:name "Michael Treacy" ;
    .

<http://viaf.org/viaf/59411813> # Terry Hunt
    a schema:Person ;
    schema:birthDate "1955" ;
    schema:familyName "Hunt" ;
    schema:givenName "Terry" ;
    schema:name "Terry Hunt" ;
    .

<http://viaf.org/viaf/62211638> # Faith Popcorn
    a schema:Person ;
    schema:familyName "Popcorn" ;
    schema:givenName "Faith" ;
    schema:name "Faith Popcorn" ;
    .

<http://viaf.org/viaf/64141183> # Steve Rivkin
    a schema:Person ;
    schema:birthDate "1947" ;
    schema:familyName "Rivkin" ;
    schema:givenName "Steve" ;
    schema:name "Steve Rivkin" ;
    .

<http://viaf.org/viaf/64737746> # Neil Raphel
    a schema:Person ;
    schema:familyName "Raphel" ;
    schema:givenName "Neil" ;
    schema:name "Neil Raphel" ;
    .

<http://viaf.org/viaf/67069406> # Regis McKenna
    a schema:Person ;
    schema:familyName "McKenna" ;
    schema:givenName "Regis" ;
    schema:name "Regis McKenna" ;
    .

<http://viaf.org/viaf/69622675> # Don Peppers
    a schema:Person ;
    schema:familyName "Peppers" ;
    schema:givenName "Don" ;
    schema:name "Don Peppers" ;
    .

<http://viaf.org/viaf/76169436> # Emanuel Rosen
    a schema:Person ;
    schema:familyName "Rosen" ;
    schema:givenName "Emanuel" ;
    schema:name "Emanuel Rosen" ;
    .

<http://viaf.org/viaf/79184045> # Sergio Zyman
    a schema:Person ;
    schema:familyName "Zyman" ;
    schema:givenName "Sergio" ;
    schema:name "Sergio Zyman" ;
    .

<http://viaf.org/viaf/91519355> # Johny K. Johansson
    a schema:Person ;
    schema:familyName "Johansson" ;
    schema:givenName "Johny K." ;
    schema:name "Johny K. Johansson" ;
    .

<http://viaf.org/viaf/96934959> # Guy Kawasaki
    a schema:Person ;
    schema:birthDate "1954" ;
    schema:familyName "Kawasaki" ;
    schema:givenName "Guy" ;
    schema:name "Guy Kawasaki" ;
    .

<http://viaf.org/viaf/98090227> # Ikujirō Nonaka
    a schema:Person ;
    schema:birthDate "1935" ;
    schema:familyName "Nonaka" ;
    schema:givenName "Ikujirō" ;
    schema:name "Ikujirō Nonaka" ;
    .

<http://worldcat.org/isbn/9781591845928>
    a schema:ProductModel ;
    schema:isbn "1591845920" ;
    schema:isbn "9781591845928" ;
    .


Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.