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The marketing gurus : lessons from the best marketing books of all time

作者: Chris MurrayJack TroutSteve RivkinPhilip KotlerFernando Trias de Bes所有作者
出版商: New York : Portfolio Penguin, 2013.
版本/格式:   圖書 : 英語 : Paperback ed所有版本和格式的總覽
資料庫:WorldCat
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類型/形式: Abstracts
文件類型: 圖書
所有的作者/貢獻者: Chris Murray; Jack Trout; Steve Rivkin; Philip Kotler; Fernando Trias de Bes; Faith Popcorn; Regis McKenna; Thomas J Stanley; Johny K Johansson; Ikujirō Nonaka; Don Peppers; Martha Rogers; Murray Raphel; Neil Raphel; Clive Humby; Terry Hunt; Tim Phillips; Guy Kawasaki; Geoffrey A Moore; Larry Downes; Chunka Mui; Emanuel Rosen; Seth Godin; Lisa Johnson; Andrea Learned; Michael Treacy; Fred Wiersma; Sergio Zyman; Soundview Executive Book Summaries.
ISBN: 1591845920 9781591845928
OCLC系統控制編碼: 796932102
注意: Includes index.
描述: xii, 290 p. : ill. ; 23 cm.
内容: Differentiate or die / by Jack Trout with Steve Rivkin --
Lateral marketing / by Philip Kotler and Fernando Trias de Bes --
The popcorn report / by Faith Popcorn --
Relationship marketing / by Regis McKenna --
Networking with the affluent / by Thomas Stanley --
Relentless / by Johny K. Johansson and Ikujiro Nonaka --
The one to one future / by Don Peppers and Martha Rogers --
Up the loyalty ladder / by Murray Raphel and Neil Raphel --
Scoring points / by Clive Humby and Terry Hunt with Tim Phillips --
How to drive your competition crazy / by Guy Kawasaki --
Crossing the chasm / by Geoffrey A. Moore --
Unleashing the killer app / by Larry Downes and Chunka Mui --
The anatomy of buzz / by Emanuel Rosen --
Purple cow / by Seth Godin --
Don't think pink / by Lisa Johnson and Andrea Learned --
The discipline of market leaders / by Michael Treacy and Fred Wiersema --
Renovate before you innovate / by Sergio Zyman.
責任: Chris Murray and the editors of Soundview Executive Book Summaries.

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