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Marketing health behavior : principles, techniques, and applications

Author: Lee W Frederiksen; Laura J Solomon; Kathleen A Brehony
Publisher: New York : Plenum Press, ©1984.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Lee W Frederiksen; Laura J Solomon; Kathleen A Brehony
ISBN: 0306415232 9780306415234
OCLC Number: 10456904
Description: xvi, 200 pages : illustrations ; 24 cm
Contents: Part I. Principles and techniques --
Marketing principles and behavioral medicine : an overview / Kathleen A. Brehony, Lee W. Fredericksen, Laura J. Solomon --
Social marketing of health behavior / Philip Kotler --
Analyzing markets / Patrick E. Murphy --
Developing marketing programs / William D. Novelli --
Part II. Application --
The National High Blood Pressure Education Program : an example of social marketing action / Graham W. Ward --
Social marketing and community health promotion : the Stanford Heart Disease Prevention Program / Douglas S. Solomon --
Marketing health to employees : the Johnson & Johnson Live for Life Program / Curtis S. Wilbur and David Garmer --
Health marketing in a hospital setting : the Behavioral Medicine Clinic / John E. Martin and Donald M. Prue.
Responsibility: edited by Lee W. Frederiksen, Laura J. Solomon, and Kathleen A. Brehony.
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