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Marketing health services

Author: Richard K Thomas
Publisher: Chicago, Illinois : Health Administration Press ; Arlington, Virginia : AUPHA Press, [2015] ©2015
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Database:WorldCat
Summary:
Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies, both traditional and contemporary, to help their organizations successfully navigate this period. This edition, featuring 27 new case studies, brings a fresh  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Thomas, Richard K., 1944-
Marketing health services
Chicago, IL : Health Administration Press, [2015]
(DLC)2014017261
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Thomas
ISBN: 9781567936797 1567936792
OCLC Number: 905547915
Description: 1 online resource (xxi, 510 pages) : illustrations. 1 online resource.
Other Titles: Marketing health services, third edition
Responsibility: Richard K. Thomas.

Abstract:

Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies, both traditional and contemporary, to help their organizations successfully navigate this period. This edition, featuring 27 new case studies, brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Topics include the latest healthcare marketing trends including database marketing, customer relationship management, and digital marketing, and a new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers. --
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