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Marketing in a consumer-oriented society

Author: John R Stuteville; Marc D Roberts
Publisher: Belmont, Calif. : Wadsworth Pub. Co., [1975]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Stuteville, John R.
Marketing in a consumer-oriented society.
Belmont, Calif. : Wadsworth Pub. Co., [1975]
(OCoLC)629236509
Document Type: Book
All Authors / Contributors: John R Stuteville; Marc D Roberts
ISBN: 0534003591 9780534003593
OCLC Number: 1364913
Description: 364 pages : illustrations ; 27 cm
Contents: The role of marketing in society --
The contributions of marketing --
The psychology of consumer behavior --
Sociological forces --
How products become popular --
Market research and market intelligence --
Market segmentation and private labeling --
Price and price-setting --
Advertising --
Merchandising and salesmanship --
Consumer protection --
Retailing --
The development of retail institutions --
Wholesaling --
Industrial and defense markets.
Responsibility: John R. Stuteville, Marc D. Roberts.

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