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Marketing in beweging : een nieuwe kijk op winst, groei en vernieuwing

Author: Philip Kotler; Dipak C Jain; Suvit Maesincee; Th H J Tromp; Carla Prins
Publisher: Schoonhoven : Academic Service, cop. 2002.
Edition/Format:   Print book : Dutch
Summary:
Beschrijving van een holistische marketingtechniek die is gericht op e-business.
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Document Type: Book
All Authors / Contributors: Philip Kotler; Dipak C Jain; Suvit Maesincee; Th H J Tromp; Carla Prins
ISBN: 9052614180 9789052614182
OCLC Number: 67116244
Description: 178 p. : ill. ; 24 cm
Responsibility: Philip Kotler, Dipak C. Jain, Suvit Maesincee ; [vert. uit het Engels: Th. H.J. Tromp ; red.: Carla Prins].

Abstract:

Beschrijving van een holistische marketingtechniek die is gericht op e-business.

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