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Marketing in Europe : the experience of small and medium European food and drink firms

Author: J R Nicholls; Malcolm Sargent; Jacques Viaene
Publisher: Aldershot, Hants, England ; Brookfield, Vt., USA : Avebury, ©1996.
Series: Perspectives on Europe., Contemporary interdisciplinary research.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are  Read more...

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Document Type: Book
All Authors / Contributors: J R Nicholls; Malcolm Sargent; Jacques Viaene
ISBN: 1859721419 9781859721414
OCLC Number: 34410264
Description: viii, 183 pages ; 23 cm.
Contents: Contents: Introduction; Internationalization and export marketing; Research methods; The case studies; Patterns of export development; Implications for companies and policy makers; Conclusions and recommendations.
Series Title: Perspectives on Europe., Contemporary interdisciplinary research.
Responsibility: John Nicholls, Malcolm Sargent ; with the collaboration of Jacques Viaene [and others].

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