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Marketing in hospitality and tourism : a consumer focus

Author: Richard Teare
Publisher: London ; New York, NY : Cassell, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard Teare
ISBN: 0304328235 9780304328239 0304328251 9780304328253
OCLC Number: 31529682
Description: viii, 312 pages : illustrations ; 26 cm
Contents: Consumer decision making / Richard Teare --
Segmenting travel markets / Josef A. Mazanec --
New product research and development / Simon Crawford-Welch --
Strategic marketing communication / Stephen Calver.
Responsibility: Richard Teare [and others].

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