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Marketing in Japan

Author: Ian Melville
Publisher: Oxford [England] ; Woburn, MA : Butterworth-Heinemann, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Melville, Ian.
Marketing in Japan.
Oxford [England] : Butterworth-Heinemann, 1999
(DLC) 00551421
(OCoLC)41935005
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ian Melville
ISBN: 0750641452 9780750641456 0585244502 9780585244501 0080511090 9780080511092
OCLC Number: 44963956
Description: 1 online resource (xviii, 250 pages) : illustrations
Contents: Essential background --
Business organizations old and new --
Financial markets in the throes of transformation --
Four analyses of structure and strategy --
Setting up your business in Japan --
Guaranteeing quality in everything you do --
Hiring and keeping local staff --
Networking and other interpersonal business strategies --
What you need to do --
Inside the Japanese market --
Entering the Japanese market --
In the Japanese market --
Small business --
Establishing a business in Japan --
In the market --
Marketing mechanisms --
Marketing --
the Japanese way --
The distribution system --
Direct marketing --
non-store retailing --
Signs of hope: openings in the Japanese market.
Responsibility: Ian Melville.

Abstract:

A hands-on guide to entering the Japanese market, aimed at small to medium sized companies. The text provides business people with all the necessary information about business in Japan, focusing on  Read more...

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