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Marketing in manageable bites : for busy managers and overworked students

Author: Mike Meldrum; Malcolm McDonald
Publisher: London : Macmillan, 2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.
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Document Type: Book
All Authors / Contributors: Mike Meldrum; Malcolm McDonald
ISBN: 0333764439 9780333764435
OCLC Number: 222787271
Notes: Includes index.
Target Audience: Adult.
Description: xiii, 294 pages ; 24 cm
Contents: Understanding the basics of marketing; understanding different forms of marketing; understanding markets and competitors; understanding product management; understanding positioning; understanding marketing relationships; understanding marketing planning and control.
Responsibility: Mike Meldrum and Malcolm McDonald.

Abstract:

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for  Read more...

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