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Marketing in the Boardroom : Winning the Hearts and Minds of the Board.

Author: Ruth Saunders
Publisher: Florence : Taylor and Francis, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Saunders, Ruth
Marketing in the Boardroom : Winning the Hearts and Minds of the Board
Florence : Taylor and Francis,c2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ruth Saunders
ISBN: 9781351983594 1351983598
OCLC Number: 982451973
Notes: Description based upon print version of record.
11 Winning the Board members' confidenceIndex
Description: 1 online resource (228 p.)
Contents: Cover; Title; Copyright; Contents; List of figures; Acknowledgements; PART ONE The importance of marketing in the boardroom; Summary; 1 The marketing issue; 2 The ideal marketer; 3 Creating the ideal marketing team; PART TWO Creating marketing strategies that the Board will buy into; Summary; 4 Choosing 'who' to target; 5 Choosing 'what' to support; 6 Choosing 'why' to be in business; 7 Choosing 'where' to market; 8 Choosing 'when' to engage people; PART THREE Getting the Board on-board; Summary; 9 Winning the Board members' minds; 10 Winning the Board members' hearts

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"Is your marketing team frustrated at losing yet another brand plan, strangled at birth by your Board? If so, then this book is for you. In easy to read stages, it lays out how to win over the minds, Read more...

 
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