skip to content
Marketing in the emerging markets of Latin America Preview this item
ClosePreview this item
Checking...

Marketing in the emerging markets of Latin America

Author: Marin Marinov
Publisher: New York : Palgrave Macmillan, ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Case studies
Cas, Études de
Additional Physical Format: Print version:
Marinov, Marin, 1948-
Marketing in the emerging markets of Latin America.
New York : Palgrave Macmillan, ©2005
(DLC) 2005048058
(OCoLC)60419485
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marin Marinov
ISBN: 9780230511859 0230511856
OCLC Number: 314828728
Description: 1 online resource (xv, 191 pages) : illustrations, maps
Contents: The Latin American Context --
Latin American Consumer Markets and Marketing; F. Robles --
Marketing in Brazil --
Marketing in Chile --
Marketing in Mexico --
Marketing in Peru.
Responsibility: Marin Marinov.
More information:

Abstract:

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American  Read more...

Reviews

Editorial reviews

Publisher Synopsis

'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/314828728> # Marketing in the emerging markets of Latin America
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "314828728" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_and_management> ; # Business and Management
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/sales_&_marketing> ; # Sales & marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/consumers_latin_america> ; # Consumers--Latin America
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/marketing_latin_america> ; # Marketing--Latin America
   schema:about <http://dewey.info/class/658.80098/e22/> ;
   schema:about <http://id.worldcat.org/fast/876410> ; # Consumers
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/consommateurs_amerique_latine> ; # Consommateurs--Amérique latine
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://id.worldcat.org/fast/1245945> ; # Latin America.
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/marketing_amerique_latine> ; # Marketing--Amérique latine
   schema:about <http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2005" ;
   schema:creator <http://viaf.org/viaf/42078125> ; # Marin Marinov
   schema:datePublished "2005" ;
   schema:description "The Latin American Context -- Latin American Consumer Markets and Marketing; F. Robles -- Marketing in Brazil -- Marketing in Chile -- Marketing in Mexico -- Marketing in Peru."@en ;
   schema:description "Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. Macro marketing issues such as regional integration, foreign trade and direct investment are considered within the context of specific countries, as are the micro aspects of a company's marketing activities. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/43602609> ;
   schema:genre "Electronic books"@en ;
   schema:genre "Case studies"@en ;
   schema:image <http://www.palgrave.com/jackets/medium/9781403947512.jpg> ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/60419485> ;
   schema:name "Marketing in the emerging markets of Latin America"@en ;
   schema:productID "314828728" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/314828728#PublicationEvent/new_york_palgrave_macmillan_2005> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/43602609#Agent/palgrave_macmillan> ; # Palgrave Macmillan
   schema:url <http://public.eblib.com/choice/PublicFullRecord.aspx?p=4326311> ;
   schema:url <http://www.myilibrary.com?id=91305> ;
   schema:url <http://dx.doi.org/10.1057/9780230511859> ;
   schema:url <http://link.springer.com/openurl?genre=book&isbn=978-1-349-52437-2> ;
   schema:url <https://login.proxy.bib.uottawa.ca/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9780230511859> ;
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy0634/2005048058-t.html> ;
   schema:url <http://www.myilibrary.com?id=91305&ref=toc> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=358642> ;
   schema:url <http://www.palgraveconnect.com/doifinder/10.1057/9780230511859> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=999034> ;
   schema:url <http://libproxy.uwinnipeg.ca/login?url=http://link.springer.com/10.1057/9780230511859> ;
   schema:workExample <http://worldcat.org/isbn/9780230511859> ;
   schema:workExample <http://dx.doi.org/10.1057/9780230511859> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/314828728> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Agent/palgrave_macmillan> # Palgrave Macmillan
    a bgn:Agent ;
   schema:name "Palgrave Macmillan" ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/business_and_management> # Business and Management
    a schema:Intangible ;
   schema:name "Business and Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/consommateurs_amerique_latine> # Consommateurs--Amérique latine
    a schema:Intangible ;
   schema:name "Consommateurs--Amérique latine"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/43602609#Topic/marketing_amerique_latine> # Marketing--Amérique latine
    a schema:Intangible ;
   schema:name "Marketing--Amérique latine"@fr ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1245945> # Latin America.
    a schema:Place ;
   schema:name "Latin America." ;
    .

<http://id.worldcat.org/fast/876410> # Consumers
    a schema:Intangible ;
   schema:name "Consumers"@en ;
    .

<http://viaf.org/viaf/42078125> # Marin Marinov
    a schema:Person ;
   schema:birthDate "1948" ;
   schema:familyName "Marinov" ;
   schema:givenName "Marin" ;
   schema:name "Marin Marinov" ;
    .

<http://worldcat.org/isbn/9780230511859>
    a schema:ProductModel ;
   schema:isbn "0230511856" ;
   schema:isbn "9780230511859" ;
    .

<http://www.worldcat.org/oclc/60419485>
    a schema:CreativeWork ;
   rdfs:label "Marketing in the emerging markets of Latin America." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/314828728> ; # Marketing in the emerging markets of Latin America
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.