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Marketing in the not-for-profit sector

Author: Margaret Kinnell Evans; Jennifer MacDougall; Institute of Marketing.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997.
Series: Marketing series (London, England), Professional development.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Margaret Kinnell Evans; Jennifer MacDougall; Institute of Marketing.
ISBN: 0750622342 9780750622349
OCLC Number: 38113550
Notes: "Published on behalf of the Institute of Marketing."
Credits: Published on behalf of: The Chartered Institute of Marketing.
Description: vii, 242 p. ; 24 cm.
Contents: 1. Introduction --
2. Relationship marketing --
3. Managing change in schools --
4. Quality marketing in further and higher education --
5. Markets, quality and the health sector --
6. Leisure services marketing --
7. Marketing public-sector information services --
8. Social services --
9. Charities and voluntary organizations --
10. Churches in the marketplace --
11. Quality concerns in marketing management: conclusions --
12. Cases and issues.
Series Title: Marketing series (London, England), Professional development.
Responsibility: Margaret Kinnell and Jennifer MacDougall.
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