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Marketing in travel and tourism.

Author: Victor T C Middleton
Publisher: Oxford : Butterworth-Heinemann, 2009.
Edition/Format:   Book : English : 4th ed.View all editions and formats
Database:WorldCat
Summary:

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream  Read more...

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Document Type: Book
All Authors / Contributors: Victor T C Middleton
ISBN: 9780750686938 0750686936
OCLC Number: 319207961
Notes: Previous ed.: published as by Victor T.C. Middleton. 2001.
Description: xxv, 502 p. : ill. ; 27 cm.
Contents: Pt. 1. Meaning of Marketing in Travel and Tourism --
Ch. 1. Introducing travel and tourism --
Ch. 2. Introducing marketing: the systematic thought process --
Ch. 3. Special characteristics of travel and tourism marketing --
Ch. 4. Dynamic business environment: factors influencing demand for tourism --
Pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism --
Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour --
Ch. 6. Market segmentation for travel and tourism markets --
Ch. 7. Product formulation in travel and tourism --
Ch. 8. Evolving marketing mix for tourism services --
Pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns --
Ch. 9. Marketing research in travel and tourism --
Ch. 10. Planning marketing strategy --
Ch. 11. Marketing planning: the process --
Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance --
Pt. 4. Communicating with and Influencing Consumers --
Ch. 13. Growth and role of information and communications technology and the rise of the dominant consumer --
Ch. 14. E-marketing: the effective use of ICT --
Ch. 15. Distribution channels in travel and tourism: creating access --
Ch. 16. Integrating the promotional and communications mix --
Ch. 17. Brochures, print and other non-electronic information --
Pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism --
Ch. 18. Marketing tourism destinations --
Ch. 19. Marketing accommodation --
Ch. 20. Marketing passenger transport --
Ch. 21. Marketing visitor attractions --
Ch. 22. Marketing inclusive tours and product packages --
Pt. 6. Case Studies of Marketing Practice in Travel and Tourism --
Case 1. Tourism New Zealand --
Case 2. YOTEL --
Case 3. Agra - Indian World Heritage Site --
Case 4. Travelodge --
Case 5. Alistair Sawday Guides --
Epilogue: Prospects for travel and tourism marketing.
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'Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a Read more...

 
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