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Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings

Author: Edward M Mazze; American Marketing Association.
Publisher: [Chicago] : American Marketing Association, ©1975.
Series: Series (American Marketing Association), no. 37.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Congrès
Additional Physical Format: Online version:
American Marketing Association.
Marketing in turbulent times and Marketing, the challenges and the opportunities.
[Chicago] : American Marketing Association, ©1975
(OCoLC)760026737
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Edward M Mazze; American Marketing Association.
ISBN: 0877570671 9780877570677
OCLC Number: 1693989
Notes: "Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."
On spine 1975 combined proceedings.
Description: xxvii, 712 pages : illustrations ; 28 cm.
Series Title: Series (American Marketing Association), no. 37.
Other Titles: Marketing in turbulent times
1975 combined proceedings
Responsibility: edited by Edward M. Mazze.

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