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Marketing interfaces : exploring the marketing and business relationship

Author: Ian Wilson
Publisher: London : Pitman, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ian Wilson
ISBN: 0273602861 9780273602866
OCLC Number: 30027742
Description: x, 406 p. : ill. ; 24 cm.
Contents: Marketing faces and interfaces / Ian Wilson --
The marketing/strategy interface / Gordon Pearson --
The interface with manufacturing / Leslie Nicol --
Marketing and design : a critical relationship / Rachel Davies Cooper --
The marketing/finance interface / Richard France --
3D forecasting / Gavin Dick --
The marketing/information technology interface / Michael Carter --
Marketing and human resource management : a relationship of interdependence / Ann Hollings --
Case study : Snacks and Nibbles Ltd. / Keith Moreton and David Williamson --
Case study : Braun AG --
the KF 40 coffee. machine / Karen Freez.
Responsibility: edited by Ian Wilson.

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